Associated Banc-Corp (ASB) is a regional bank holding company headquartered in Green Bay, Wisconsin. Established in 1970, it is one of the top 50 publicly traded U.S bank holding companies, offering a comprehensive range of banking and non-banking financial services to approximately 1.2 million customer accounts spread across Wisconsin, Minnesota, and Illinois.
As a multibank holding company, Associated Banc-Corp manages more than $35 billion in assets, making it one of Wisconsin's largest banks. Its operations are broken down into three primary segments: Banking, Corporate and Commercial Specialty, and Risk Management and Shared Services. The company provides a full range of traditional banking services, including lending and deposit services, which are extended to individuals, businesses, municipal entities, and non-profit organizations. Its loan portfolio comprises commercial and retail loans, which include commercial real estate lending, commercial and industrial lending, and consumer lending.
On top of traditional banking services, the company also offers other financial services such as private banking, financial planning, trust and investment services, insurance services, and brokerage services. Its business subdivision, Associated Investment Services, Inc., offers private client and institutional investment management, trust administration, asset custody, and financial planning.
Associated Banc-Corp operates more than 200 branches and 280 ATMs spread across its tri-state banking footprint. Some of its critical benefits encompass local-market knowledge, a broad product range, experienced staff, and flexibility.
Like other financial institutions, Associated Banc-Corp operates under stringent regulatory frameworks primarily by the Federal Reserve and other state and federal agencies. The company strives to meet the needs of their community and make a difference through their Associated Bank, N.A. Support involves sponsorships, donations, and volunteering to fulfill their corporate social responsibilities.
Over the years, Associated Banc-Corp has established a reputation for its commitment to personalized service, community involvement, and strong financial resources. The company has forged a distinct community identity, which has played a crucial role in its growth and success. Ultimately, ASB's vision is to be the most admired Midwestern financial services company for its commitment to customers, colleagues, and the community.