Asure Software, Inc. (ASUR) is a leading global provider of cloud-based software and services that accelerate human capital management (HCM) strategies and workplace optimization. It is a public company headquartered in Austin, Texas, USA, with additional offices in Florida and across the globe.
The company was initially founded in 1985 as Forgent Networks but rebranded to Asure Software in 2007. The new brand reflected a shift in focus to become a comprehensive global provider of cloud-based software offering, particularly in the human capital management and workspace management spaces.
Asure Software's primary aim is to help companies grow their businesses by streamlining routine tasks and creating more efficient work processes. They offer a suite of on-demand services, including Asure HR, Payroll, Benefits, and Performance, among others, to manage and enhance the employee life cycle, from recruitment to retirement.
Asure's workspace management solutions are known for their smart space utilization monitoring and mobility programs, which help organizations efficiently manage their workspace and resources, resulting in increased employee productivity and operational cost savings. One of its flagship products, AsureSpace, provides businesses with the digital tools necessary to integrate company-wide scheduling, maximize workspace utilization, and set up mobile work programs.
The company serves clients varying from small & medium businesses to Fortune 500 companies from a broad range of industries, including technology, healthcare, retail, finance, and education sectors. It is recognized for its innovative technology that delivers high-quality customer service and industry-leading solutions, providing higher ROI and lower total cost of ownership.
Asure Software is publicly traded on the NASDAQ under the ticker symbol "ASUR". Since going public, the company has shown consistent growth in revenue and customer base and has made several strategic acquisitions to strengthen its product offerings.
The company is also committed to corporate social responsibility with a focus on sustainability and diversity. It aims to provide a level playing field for all while making positive contributions to the communities where it operates.
In summary, Asure Software is a global leader in providing innovative, cloud-based HCM and workspace management solutions that empower businesses to achieve operational excellence. With its high-quality products and exceptional customer service, the company has justifiably earned its place at the forefront of the industry.
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Shares of several software companies, including ZoomInfo, monday.com, Asure Software, DigitalOcean, and Amplitude, fell due to market volatility stemming from the Federal Reserve's interest rate hike and subsequent investor profit-taking. The broad market retreat erased earlier gains, reflecting uncertainty and the pressure that climbing risk-free rates put on high-valuation software providers. Despite the drops, analysts suggest such price movements can present buying opportunities for high-quality stocks.
Asure Software, Inc. announced the 50 honorees for its second annual Asure50 Awards, recognizing excellence among small and mid-sized businesses (SMBs) across North America. The awards ceremony will be held on September 3, 2026, in Austin, Texas, where leaders from various industries will be celebrated for their strong leadership, community impact, and growth. The event will also feature insights on workforce trends, retention, and AI adoption for growing businesses.
Asure Software (Nasdaq: ASUR) has enhanced its Luna AI with agentic capabilities across its payroll and HR suite, enabling the AI to perform real work for employees and employers. Luna AI can now execute over 50 money- and time-saving functions, moving beyond a "co-pilot" role to act as a "co-worker" by observing, reasoning, deciding, acting, and verifying tasks. This advancement aims to reduce administrative burden and financial risk for businesses, offering significant economic impact for both Asure customers and the company itself.
Asure Software has enhanced its Luna AI with agentic capabilities across its payroll and HR suite, enabling it to perform over 50 functions. Luna AI is designed to reduce administrative burden and financial risk for employers by automating tasks in employee service, payroll preparation, execution, tax compliance, and money movement. The AI aims to decrease the time spent on HR and payroll administration, minimize costly exceptions, and free up employers to focus on their businesses.