BRC Inc. (or Black Rifle Coffee Company, BRCC) is an American coffee company founded in 2014 by former Green Beret Evan Hafer. The company was built on the principles of serving superior quality coffee while showing unflinching support for the American veterans and law enforcement community. The name 'Black Rifle Coffee Company' honors the military-grade hardware used by American troops and first responders.
BRCC stands out in the crowded coffee market for two main reasons. Firstly, it is committed to providing premium, single-origin coffee beans that are carefully sourced from various parts of the world. The company insists on roast-to-order approach, ensuring that every batch of coffee is fresh for the customer. Secondly, BRCC is unique in its dedication to hire and support veterans and their families. They have set a goal to hire 10,000 veterans, which highlights their strong commitment to supporting those who have served the country.
Apart from offering high-quality coffees, BRCC also sells apparel, gear, and other premium products. The company is especially known for its monthly coffee club, where subscribers get their favorite BRCC coffee delivered to their doorsteps every month. This subscription-based model is a testament to the popularity of their coffee and the loyalty of their customers.
BRCC is also recognized for its strong online presence and marketing strategies that blend humor, patriotism and an unwavering respect for the military and law enforcement. They produce digital content such as videos, podcasts, and blogs that revolve around the theme of the American way of life, freedom, and support for the troops.
Despite some controversies related to its political stance, BRCC has managed to continuously grow its customer base while expanding product lines. For these reasons, BRCC isn’t just a generic coffee company. It is a mission-driven business that gives back to the community while serving some of the best coffee in the country.
In summary, BRC Inc. is not only passionate about producing the highest quality coffee but also passionately supports the American veterans community. From its special roast-to-order coffee to its dedicated effort to employ veterans, the company represents an emblem of patriotism while striving to make a significant impact in both the coffee industry and the lives of those who have served the nation.