Clear Channel Outdoor Holdings, Inc. (CCO), a New York Stock Exchange-listed subsidiary of iHeartMedia, Inc., is one of the world's largest outdoor advertising companies with a diverse portfolio of worldwide and US-based media outlets. Operating in some 30 countries across North America, South America, Europe, and Asia-Pacific, CCO provides clients with advertising opportunities through a vast network of billboards, street furniture, transit, and airport displays.
The company uses creative and technological innovations to create impactful, engaging campaigns for advertisers. It has always been committed to providing unique and powerful advertising solutions by understanding the needs of businesses and making their brands more impactful in the marketplace.
In the US, CCO focuses on providing these outdoor advertising services across 43 of the top 50 designated market areas. It reaches nearly 69% of US people aged 18 and above every month through digital and static billboard formats, including in urban hotspots and along heavily trafficked highways.
In the international domain, CCO operates Clear Channel International, serving advertisers in 22 countries across Europe, Asia, and Latin America. This segment provides creative outdoor advertising through street furniture, billboards, transit displays, retail, mobile, and digital display platforms.
Digitization has been a significant area of focus for the company. Aside from thousands of digital boards both in the US and international markets, CCO has developed Clear Channel Connect, a mobile advertising platform that allows consumers to use their smartphones to interact with out-of-home media.
Moreover, as part of its responsibility towards the environment and community welfare, Clear Channel Outdoor prioritizes sustainable practices in its operations. The company also supports public service initiatives by working with non-profit and governmental organizations to develop awareness campaigns on key social issues, making a significant positive impact on communities.
All of these factors make Clear Channel Outdoor Holdings a dominant player in the outdoor advertising market. Its use of strategic locations, coupled with innovative technologies, provide advertisers with unique solutions beneficial to establish brand identity, reach target customers, and drive customer engagement.