Carter’s Inc (CRI)

Sep 26, 2026

Wall Street Zen has downgraded Carter's (NYSE:CRI) stock rating from "strong buy" to "buy," while the broader analyst consensus remains a "Moderate Buy" with an average price target of $40.88. Carter's shares opened at $31.25, below their 50-day and 200-day moving averages, but the company recently exceeded quarterly expectations by reporting $0.26 in EPS against a $0.06 estimate and revenue of $615.49 million, a 5.2% increase year over year.

Sep 18, 2026

Carter's, Inc. (NYSE:CRI) has received a "Moderate Buy" consensus rating from ten brokerages, with an average 12-month price target of $40.88, significantly higher than its current share price. The company recently exceeded quarterly earnings and revenue expectations and declared a quarterly dividend of $0.25 per share. Institutional investors have also increased their holdings in the stock.

Sep 18, 2026

Carter's is rebranding its 161-year-old children's clothing business to appeal to Gen Z and Millennial parents, hoping to extend recent sales momentum and improve long-term growth. While sales have shown five consecutive quarters of growth, profitability remains a challenge, making the rebrand a strategic move to boost customer lifetime value rather than a guaranteed turnaround. The success of this initiative depends on whether the refreshed brand can translate increased awareness into higher-margin, repeat purchases.

Sep 15, 2026

Carter's is undergoing a rebrand, replacing the apostrophe in its logo with a shooting star and introducing a new tagline, "Let every child's light shine." This refresh, which includes a new advertising campaign and social media strategy, aims to attract a new generation of parents, particularly Gen Z shoppers. The rebrand follows a period of improved business performance for Carter's, including increased sales and operating profit, as the company seeks to evolve with its customer base.

Sep 15, 2026

Carter's has unveiled a new brand identity and "Watch Them Glow" marketing campaign aimed at attracting a younger generation of parents, particularly Gen Z. The rebrand, which includes a refreshed logo and a new brand promise, seeks to capitalize on a recent business turnaround after a challenging period. The company is also launching a creator program and expanding partnerships as it adapts to significant demographic shifts in its customer base.

Sep 13, 2026

Squarepoint Ops LLC significantly increased its stake in Carter's, Inc. by 114.7% in the second quarter, now holding 97,709 shares valued at $4.0 million. This move aligns with other institutional investors like Invesco and HSBC also raising their positions. Carter's has received positive analyst upgrades, reported strong quarterly earnings and revenue, and declared a $0.25 quarterly dividend.