Fluent, Inc. (NASDAQ: FLNT) is an industry leader in data-driven, performance-based digital marketing. Offering innovative solutions to advertising and performance marketers worldwide, Fluent leverages unique consumer interactions to create deeper insights based on real-time analysis.
Founded in 2010 with headquarters located in New York City, Fluent has made a name for itself through delivering high-quality, end-to-end marketing solutions. The company provides personalized experiences that drive desirable user actions and significantly improve engagement, thus delivering higher value for advertisers and marketers.
Fluent’s business model is built around an extensive first-party self-declared dataset. It includes millions of consumers who interact with its owned and operated digital media properties. By leveraging these data, Fluent effectively targets customers, reaches its estimated 1 million daily users, and offers opportunities for advertisers to dynamically tailor their offerings to them.
One of the core areas of Fluent's success is its focus on the consumer experience. The company utilizes real-time analytics to deliver precision-targeted advertising, offering consumers with relevant offers based on their unique behaviors and interests. The personalization of content ensures that users receive value, while advertisers benefit from higher conversion rates and improved returns on their advertising spend.
Fluent is recognized for its impressive growth trajectory and has received multiple accolities in the industry. In 2019, Crain's New York Business listed Fluent in their Fast 50, recognizing the fastest-growing companies in New York.
Fluent's team, helmed by CEO Ryan Schulke, is composed of industry veterans with a deep understanding of digital marketing and consumer behavior. As of December 2021, Fluent has over 300 employees and has also extended its presence internationally with an office in Barcelona, Spain.
Fluent's business growth continues to be driven by the increasing convergence of advertising technologies, the growth of mobile devices, and the digital transformation that companies are undergoing. The company remains committed to exploring innovative approaches to enhance digital marketing solutions and deliver better results for its clients.
Fluent’s business principles are based on transparency and trust, prioritizing data protection and privacy. It follows strict compliance with data governance and regulatory standards, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
With its solution-oriented mindset, customer-centric approach, robust data infrastructure, and continuous innovation, Fluent, Inc. is well-positioned to continue empowering businesses to navigate the complexities of digital marketing and deliver superior results.