Vail Resorts Inc. (MTN) is a leading global mountain resort operator, and its main activities are centered around the hospitality industry. The company's operations are grouped into three main divisions: Mountain, Lodging, and Real Estate.
In its Mountain division, Vail Resorts owns and operates some of the world's most renowned ski resort properties located mostly in the United States such as Vail, Beaver Creek, Breckenridge, and Keystone in Colorado; Park City in Utah; Heavenly, Northstar, and Kirkwood in the Lake Tahoe area of California and Nevada. Additionally, Vail Resorts owns Whistler Blackcomb in British Columbia, Canada, and several urban ski areas in the Midwest, making it a truly global player in the mountain resort industry.
The Lodging segment includes ownership, management, and leasing of hotels, condominiums, and luxury homes. This segment also delivers a range of services to guests including dining, retail, and transportation operations. The Real Estate segment holds and develops real estate properties in and around the company's resort communities.
Vail Resorts has a strong commitment to providing an exceptional experience for its guests. This commitment is reflected through the company's ongoing investments in its network of properties, including enhancements to lift infrastructure, restaurants, mountain activities, and guest amenities. The company also focuses on maximizing the profitability of its extensive real estate portfolio.
One of Vail Resorts' pioneering initiatives has been the introduction of the Epic Pass, a season pass offering unlimited and unrestricted skiing privileges that offers a highly attractive price-value proposition to local, regional, and long-haul skiers and snowboarders.
Vail Resorts Inc. places a heavy emphasis on environmental sustainability, with an ambitious aim to achieve a zero net operating footprint by 2030. This initiative, dubbed "EpicPromise for a Zero Footprint", encompasses zero net emissions, zero waste to landfill, and zero net operating impact on forests and habitat.
Despite challenges such as varying snowfall levels and economic cycles, Vail Resorts has proven its resiliency and continues to thrive by offering high levels of guest service, maintaining its premier resort properties, and investing in growth. Its approach towards comprehensive vacation experiences, commitment to the environment, and robust business model makes Vail Resorts Inc. more than just a ski resort company - it is a leader and innovator in the broader travel and leisure industry.