Noah Holdings Ltd (NOAH) is a leading wealth and asset management service provider in China, focusing on providing comprehensive financial solutions and services to high net worth individuals, corporations and institutions, both domestically and globally. The company was incorporated in 2002 and its stocks began trading on the New York Stock Exchange in 2010.
Noah differentiates itself from many of its global peers through its focus on holistic asset allocation, rather than selling specific financial products. The company's goal is to deliver well-rounded solutions and services that will create, grow and preserve wealth for its clients. This includes traditional and alternative investment services, asset allocation advisory services, insurance products, lending services, and more.
The firm operates through a vast network in China, with around 420 branches spread across 240+ cities. It also has overseas offices in Hong Kong SAR, Taipei, New York, Silicon Valley, Vancouver and Melbourne, making it one of the few wealth management firms in China with a global footprint. Noah's professional team of over 1,400 wealth advisors provides clients with a personalized approach to wealth creation and preservation.
The company's assets under management (AUM) rose by over 10 percent in 2020, passing RMB 171 billion. Despite facing a challenging economic landscape, Noah has demonstrated exceptional resilience amidst market volatilities and regulatory changes. A testament to its brand credibility and robust risk management capabilities.
In addition to its core wealth and asset management services, Noah has also been transforming digitally. It utilizes big data, artificial intelligence (AI) and other cutting-edge technologies to create a more intelligent and efficient wealth management ecosystem. The firm's online wealth management platform, Noah Online, has drawn more than 5 million registered users, supercharging an era of wealth digitization for Noah.
As part of its social responsibilities, Noah has established the Noah Foundation, through which it has funded poverty alleviation, education and cultural exchange programs, fostering a positive impact on the society it serves.
In conclusion, Noah Holdings Ltd is a major player in the wealth and asset management sector in China, consistently demonstrating strong performance and innovation. And with its customer-centric approach, extensive global network, professional team, robust digital capabilities and dedication to social responsibility, it serves as a reliable and trustworthy partner for wealth creation and preservation.