Nu Skin Enterprises, Inc. (NUS) is a multinational corporation that develops and sells personal care products and dietary supplements. It was established in 1984 in Provo, Utah, where it is still based today. Its founder, Blake Roney, initially approached the market with a unique selling proposition. He believed that the health and beauty industry needed change, a stance that led to the establishment of a company based on the concepts of natural beauty and holistic wellness.
Today, Nu Skin offers a plethora of products that are consumed worldwide. These range from anti-aging skincare products and cosmetics to nutritional supplements designed to improve health and wellbeing. Each product is carefully formulated and researched by the company's scientists to ensure their efficacy, safety, and superiority.
Nu Skin operates as a direct selling company, utilizing a network of independent distributors to sell its products. Through its unique business model, Nu Skin provides a pathway for individuals to start their own businesses, promoting personal growth, financial health, and entrepreneurial spirit. It offers a significant number of people a platform to improve their lives economically and socially.
The organization is respected globally and is present in more than 50 markets worldwide. It has emerged as a market leader, partly due to its emphasis on research and development. Nu Skin invests heavily into these areas, possessing more than 75 on-staff scientists along with collaborations with multiple universities and research institutions to stay on the cusp of scientific findings.
Moreover, Nu Skin also gives back to society through the Nu Skin Force for Good Foundation, wherein the company is involved in various charitable activities globally. It encompasses several projects that address critical and specific needs of children, such as access to clean drinking water, healthcare, and education.
However, Nu Skin has been subject to a fair share of criticism. It has faced lawsuits and investigations related to the claims of its products and allegations of operating as a pyramid scheme. It has had to pay significant fines and faced scrutiny over its business operations, leading to reforms and structural changes to avoid such issues.
In all, Nu Skin Enterprises, Inc. is a company dedicated to personal wellness, balanced lifestyle, and financial freedom. Its products, which focus on beauty from inside and out, have been appreciated globally, forming a loyal customer base. Despite the scale of criticism it has faced, NUS remains committed to delivering high-quality, scientifically-proven products and providing robust business opportunities to millions worldwide.