On Holding AG, publicly known as OnON, is a renowned Swiss sportswear producer concentrating heavily on the market of running shoes. The company was initially founded in Zurich, Switzerland, in 2010 by three friends: Olivier Bernhard, David Allemann, and Caspar Coppetti. They shared the common vision of revolutionizing the sensation of running.
Considered one of the fastest-growing global running brands, On has made a significant impression within the world of sports footwear with its cloud-like yet high-performing shoes. The company's name is derived from the sensation its footwear creates - the feeling of being "On" or "Off," allowing a smooth landing and explosive take-off.
OnON's claim to fame is its innovative CloudTec technology, designed initially in a garden shed by Bernhard, a former professional athlete. This patented technology provides cushioning only during the landing phase, locking upon takeoff for a barefoot-like feeling, making running feel more natural and less injurious.
Beyond running shoes, OnON has expanded into performance running clothing and accessories. It’s known for its lightweight, minimalist design, focusing on function and style.
OnON successfully launched its initial public offering (IPO) in September 2021 on the New York Stock Exchange under the ticker symbol 'ONON.' Raising almost $746 million in its IPO, the company commanded an estimated market value above $7 billion, underpinning its reputation as a formidable player in the athletic footwear and apparel industry.
The company is present globally across 50 countries with a wide distribution network that includes departmental stores, specialty sport retailers, direct to consumer online and in-company's spaces. A key part of OnON's success is its emphasis on blending performance and comfort, appealing to both serious athletes and those looking for stylish, comfortable footwear.
OnON strongly stands for sustainable and responsible business practices, a fact reflected in their innovative products like the recyclable running shoe, 'Cyclon'. This dedication to sustainability showcases the company’s forward-thinking approach and commitment to creating products that are not just efficient and stylish, but also environmentally friendly.
In conclusion, OnON has emerged as a prominent name in the sports apparel industry within a decade of its inception. Its unique blend of innovative technology, stylish design, and sustainability resonate with the changing dynamics of the global consumer, making it a brand to follow for the future.