Boston Beer Company, Inc., more popularly known as SAM, is one of the most prominent names in the craft brewing industry. Founded back in 1984 by the dynamic entrepreneur, Jim Koch, the company has established itself as a pioneer of the American craft beer revolution. Headquartered in Boston, the company has operations across other parts of the United States, and it goes to market under a variety of trade names such as Samuel Adams, Twisted Tea, Truly Hard Seltzer, Angry Orchard Hard Cider, and Dogfish Head.
The birth of the Boston Beer Company, Inc. initiated out of Koch's kitchen where he was brewing his great-great grandfather's lager recipe. The beer, eventually named Samuel Adams Boston Lager in honor of the American freedom fighter, was first sold on Patriots' Day in 1985. Over the decades, the company's relentless pursuit of better beer has resulted in over 60 styles of Samuel Adams beer, countless awards, and a legion of loyal Samuel Adams drinkers.
In addition to brewing signature brands Samuel Adams beer, the company turned its masterful brewing expertise towards cider and brewed America's first craft cider, angry Orchid Hard Cider in 2012. The same year, Truly Hard Seltzer was also launched and became a standard-setter in crafting hard seltzer beverages. The acquisition of Dogfish Head Brewery in 2019 expanded the company's product portfolio and further highlighted the company's commitment to craft brewing diversity and innovation.
Under the leadership of Dave Burwick, the President and CEO since 2018, the Boston Beer Company, Inc. has strengthened its market position. It continues to create innovations while maintaining a commitment to being independent and brewing quality, challenging the existing beer industry standards. With revenue of over $1.74 billion in 2020, the company has proven its strength and stability in the industry.
Known for their philanthropic activities as well, the company hosts their annual 'American Dream' program, where they offer mentoring and loans to food, beverage, and craft brewing small business owners. In 2008, the company launched the Samuel Adams Brewing the American Dream program, which focuses on helping small business owners in the food, beverage, and craft brewing industries achieve their dreams of running successful businesses.
In conclusion, the Boston Beer Company, Inc. is not just a brand but a true American success story that continues to raise the bar in craft brewing industry. Today, this publicly traded company (SAM) is one of the largest craft breweries in the United States and shows no sign of slowing down.