Sep 23, 2026
Comscore Partners with datafuelX to Bring Seamless Currency Adoption Into the Full Planning and Stewardship Workflow
Comscore has announced a partnership with datafuelX to integrate Comscore's transactional age-and-gender demographics into datafuelX's workflows for forecasting, pacing, and posting. This collaboration aims to simplify the use of Comscore currency for linear television buying on advanced audiences and traditional demographics, addressing challenges in modern measurement optionality in linear TV and CTV. The integration will also extend to OpenAP advanced-audience segments, making it easier for national network groups to leverage multiple currencies within their existing systems.
Company relevance
100.00%
Company sentiment
Bullish
Overall sentiment
Bullish
Sep 23, 2026
Comscore Signs National Data Integration Partnership With DatafuelX
Comscore (SCOR) has announced a national data integration partnership with DatafuelX, a predictive analytics platform. This collaboration aims to enhance data capabilities for both companies. The full details of the agreement are available to premium subscribers.
Company relevance
100.00%
Company sentiment
Bullish
Overall sentiment
Bullish
Sep 22, 2026
U.S. JIC Recertifies Comscore, iSpot, VideoAmp For 'Transactability'
The U.S. Joint Industry Committee has re-certified Comscore, iSpot, and VideoAmp as "national currencies" for media measurement from 2026 through 2028, deeming them transactable across various audience metrics. This re-certification follows a rigorous evaluation process. Despite this, Nielsen is estimated to still hold a dominant 80% to 90% share of the TV and streaming video measurement market, with the three re-certified providers collectively holding a 10% to 20% share.
Company relevance
99.75%
Company sentiment
Somewhat-Bullish
Overall sentiment
Neutral