Wix.com Ltd. (WIX) is a leading global web development company based in Tel Aviv, Israel, with offices scattered across several countries including the United States, Canada, Germany, Brazil, India, and Ukraine. Publicly traded on the NASDAQ since 2013, Wix.com is renowned worldwide for its feature-rich website creation platform.
Established in 2006 by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan, Wix.com revolutionized the online landscape by democratizing web development and design. The company has empowered millions of users to build and manage their own websites without needing advanced technical skills or knowledge of coding.
Wix.com operates on a freemium business model. This means its basic services are free, but users can purchase premium plans that include additional features such as extra storage capacity, increased bandwidth, e-commerce capabilities, connecting a site to a domain, removal of Wix ads, and more.
The core offering of Wix.com is its drag-and-drop website builder which utilizes user-friendly tools to simplify the site creation process. Users simply select their desired elements and drag them to their chosen spot on the website. Additionally, the Wix platform comes with hundreds of customizable, designer-made templates to meet the needs of a variety of user niches from businesses to bloggers and creatives.
Over the years, Wix.com has expanded its product portfolio with an aim to underpin all stages of a business's online presence. Beyond website creation, the platform also offers a suite of business solutions. This includes Wix eCommerce for online stores, Wix Ascend for customer interaction, and Wix Corvid for advanced web applications.
In recent years, Wix has also begun providing specialized solutions for specific industries, like Wix Restaurants and Wix Bookings. Other available tools include Wix Logo Maker and the newly launched Editor X, an advanced creation platform intended for designers and web professionals.
Presently, Wix.com has over 200 million registered users worldwide. The success of Wix can be attributed to its commitment to innovation and a genuine desire to enable users to create stunning, professional web presence with ease.
As a testament to its success, Wix.com regularly racks up industry awards. These include Webby awards, Stevie awards, and recognition from Google and Facebook for being among their top business partners.
In the upcoming years, Wix.com intends to maintain its growth by continuing to innovate and refine its platform, maintaining its position not just as a website builder but as a comprehensive operating system for businesses to flourish online.