XP Inc. is a leading, technology-driven financial services platform and a trusted provider of low-fee financial products and services in Brazil. The São Paulo-based company, originally XP Investimentos, was founded by Guilherme Benchimol and Marcelo Maisonnave in 2001 with an ambitious goal to disrupt the traditional, highly-concentrated banking sector in Brazil.
The company operates through a diverse ecosystem of financial services, including brokerage, investment advisory, wealth management, asset management, pension plan, insurance brokerage, financial education, and more. XP Inc. offers a comprehensive set of investment products, including equities, fixed income securities, investment funds, and private pension plans to clients across the wealth spectrum.
XP Inc.'s business model is centered around its customer-focused approach, offering an end-to-end digital experience within a self-directed model through an open architecture platform, alongside personalized services with financial advisors. The company aims to democratize access to the capital markets in Brazil, providing investors with more access to financial solutions previously only available to high-net-worth individuals.
The company went public in 2019 on Nasdaq under the ticker symbol “XP”, and it represents one of the most successful IPOs of fintech companies in Latin America. This success can be attributed to its substantial growth over the years, strong brand recognition, and the ability to diversify its services while maintaining emphasis on technology and customer experience.
XP Inc. is committed to fostering financial education in Brazil. They hold a significant online presence, with a wide array of investment courses, blogs, and online seminars available for anyone interested in learning about investing. XP Inc. also runs XP Educação, one of the largest and most well-respected financial education companies in Brazil.
As of today, XP Inc. is considered one of the largest investment brokers in Brazil, amassing millions of clients and handling billions in assets under custody. XP Inc. continues to innovate and lead the charge in Brazil's financial landscape, transforming the way Brazilians invest.