Yatra Online, Inc. (YTRA) is a renowned and leading online travel company that offers a comprehensive range of travel-related services in India. The company was incorporated in 2005 and went public in 2016 under the ticker YTRA on the NASDAQ.
Yatra operates primarily through its corporate website yatra.com, providing a one-stop solution for consumer and business travel needs. It offers services including domestic and international air ticketing, hotel bookings, homestays, holiday packages, bus ticketing, rail ticketing, taxi and private car rentals, and ancillary travel services such as travel insurance. The company not only caters to individual travelers but also offers travel solutions, a local ground handling package to tourists under B2B agreements with travel agents, and to large corporate clients through its 'Yatra for Business' portal.
An important note of Yatra’s operations and success is its emphasis on leveraging technology to enhance user experience. The company provides multi-platform access for its customers through its user-friendly website, mobile-optimized site, Android and iOS mobile applications, a range of specialized mobile apps, and a wide network of retail outlets and call centers.
Operating in a highly competitive market like India, the company has adopted a customer-centric business model, providing reliable, customized and cost-effective travel solutions. Yatra has slowly but surely built a reputation of trust and reliability which has equipped it with a large and loyal customer base, drawing travelers back to its platform for all travel solutions.
Advocating responsible tourism, Yatra Online, Inc. has introduced various sustainable travel options and initiatives on its platform. It also has a strong commitment to CSR and has been involved in several initiatives aimed at uplifting the marginalized communities, education, and healthcare.
Throughout its success journey, Yatra Online, Inc. has bagged numerous awards and accolades for its commitment to providing the best-in-class service and leading in the online travel space in India.
In 2019, it was announced that Yatra would be acquired by Ebix Inc, a leading international supplier of On-Demand software and E-commerce services to the insurance, financial, healthcare and e-learning industries, but as of 2020, the merger was called off.
Today, Yatra continues to be one of the top online travel agencies in India, serving millions of customers every year. Despite experiencing challenges posed by the COVID-19 pandemic, the company remains resilient and continues to innovate and adapt to meet the evolving needs of the ever-changing travel industry. YTRA stands as a testament to the potential and growth of the travel industry in India.