Braemar Hotels & Resorts Inc. (BHR), formerly known as Ashford Hospitality Prime, is a US-based company specialized in the sector of hospitality and luxury hotels. Based in Dallas, Texas, and established in 2003, BHR is known for its high-end, unique hotel properties with refined decorations and quality services. The company operates in the hotel real estate sector, investing in luxury hotels and resort properties.
BHR operates with a distinctive strategy that targets the luxury hotel segment. This business model allows the company to acquire and invest in properties that often offer significant revenue per available room, which tends to make it a more stable and profitable market segment. BHR owns hotel properties in key markets across the United States, with a significant presence in urban and resort locations.
Some of the truly iconic assets in their portfolio include The Ritz-Carlton St. Thomas, Pier House Resort & Spa in Key West, Florida, and The Ritz-Carlton Sarasota in Sarasota, Florida. The company strives to acquire full-service and urban premium-branded hotels with RevPAR (Revenue Per Available Room) levels at least double the U.S. average.
The company’s investments are diversified geographically and among several different brand families. As opposed to owning many hotels within a single hotel brand, BHR's portfolio includes luxury hotels under renowned brands including Marriot, Hilton, Starwood, and InterContinental Hotels Group. This wide range of brands allows them to attract a variety of customers ranging from business travelers to luxury vacation seekers.
BHR is a Real Estate Investment Trust (REIT), which means that it enjoys the benefit of not having to pay federal income tax if it distributes at least 90% of its taxable income to its shareholders in the form of dividends.
The goal of the company is to become the premier owner and operator of luxury properties by investing in hotels with strong performance potential, hotel properties that are often leaders in the market in terms of product quality or have strong existing cash flows.
BHR’s strong focus on this asset-intensive sector, combined with its commitment to deliver unique, unforgettable experiences for its guests, positions the company at the very top of the high-end hospitality market. The highly experienced firm is devoted to maintaining their standing as leaders in the luxury hotel sector and ensuring they generate superior risk-adjusted returns for shareholders.