Sierra Bancorp (BSRR) is a holding company for Bank of the Sierra. The company is reputable for offering a wide range of retail and commercial banking services, primarily in the Central and Southern regions of California. Formed in 2000 and headquartered in Porterville, CA, Sierra Bancorp follows the model of community-focused banking that brings a personalized touch to its offerings. Its primary market areas are rural and semi-urban, spread across several counties such as Kern, Ventura, Fresno, Tulare, Santa Barbara, and Los Angeles, among others.
As a publicly-traded organization on the NASDAQ, Sierra Bancorp operates with transparency, following stringent control measures in line with high industry standards.
Sierra Bancorp, through Bank of the Sierra, provides a myriad of customized financial services that fit the unique business goals and individual objectives of its clientele. These offerings include demand, time, and savings deposits; checking accounts; and real estate, commercial, consumer, and agricultural loans. Furthermore, it provides numerous other services like online banking, cash management, electronic bill payments, remote deposit capture, and mobile banking.
A business banking leader, Sierra Bancorp also provides deposits of treasury management products, online and direct payroll services, remote deposit capture facilities, merchant card services, and agribusiness insurance products.
Understanding the importance of investment opportunities, Sierra Bancorp also offers wealth management solutions. It has a range of wealth management products which include investment services, trust services, and insurance services.
As of December 2020, Sierra Bancorp had a network of approximately 40 full-service branches. Alongside, it operates an online banking site, mobile banking applications, a customer service call center, and has robust ATM systems.
Valuing relationships over transactions, Sierra Bancorp prides itself in its strong community, commitment to providing exceptional customer services, and its unwavering dedication to supporting local businesses. It believes in growing hand-in-hand with the community it serves.
The company has, over time, maintained a stable growth trajectory. Despite economic turmoil, Sierra Bancorp has proven its resilience, ending 2020 with strong earnings despite the challenges induced by the virulent pandemic.
In the long run, Sierra Bancorp's success can be attributed to its commitment to evolving with market trends while remaining true to its underpinning principles of integrity, patience, and community service. As it strides ahead, the company continues to enrich its customer-centric approach, constantly improving products and services to enhance value for stakeholders, propelling its growth into the future.