Baozun Inc., often referred to by its ticker BZUN, is a leading, innovative solutions provider in the sphere of e-commerce in China. The company stands out for its robust technological infrastructures, strategic relationships with top-tier international brands, and combination of digital marketing, customer service, IT solutions, and warehousing and fulfillment services.
Founded in 2007 and headquartered in Shanghai, Baozun significantly contributes to the dynamic e-commerce landscape of China with its end-to-end services that enhance brand efficiency, consumer satisfaction and overall performance in the market. The company recognizes the complexity and the fast-paced nature of the e-commerce sector and thus offers an integrated and scalable platform that caters to these substantial needs.
Baozun has always been committed to pioneering the digital transformation of businesses by empowering brands to tap into the potential of the Chinese e-commerce ecosystem. The company strives to excel in both technological and operational aspects to provide clients with the best possible results through online retail operations. It strongly supports its clients in different ways such as sales operations, digital marketing, customer services, warehousing and fulfilment.
As of 2021, Baozun operates official e-commerce storefronts for more than 200 premium international brands, including Nike, Microsoft, Starbucks, and P&G. These storefronts are spread across numerous digital platforms in China, including the giants: Alibaba’s Tmall, Tencent’s WeChat, and JD.com. Brands choose Baozun not only for the establishment of their online presence but also to optimize their digital strategies, benefit from powerful data analytics, maximize brand loyalty and elevate their omnichannel retail capabilities.
Financially, Baozun has shown a consistent growth trend over the years. The company went public in the U.S. on the NASDAQ Stock Market in May 2015 under the ticker symbol “BZUN”, marking a key milestone in its development and further establishing its leading position in the market.
In a nutshell, whilst the Chinese e-commerce market continues to flourish and innovate at a rapid pace, Baozun's approach to fully integrated, brand-centric operations alongside its powerful tech-driven capabilities, makes it stand out as a pioneer amongst its peers. The company's primary goal is to provide high-quality service in the e-commerce arena, creating seamless online and offline experiences for brands, and fulfilling consumer expectations of convenience, speed and quality. With its proven track record and market credentials, Baozun Inc. continues to forge ahead, defining and redefining the e-commerce landscape in China.
Income statement
Balance sheet statement
Cash flow statement
Current assets / Current liabilities
Equity / Debt / Cash
Dividends
Baozun Inc. (BZUN) has announced a new share repurchase program of up to $10 million, authorized by its board of directors. This program will be executed over the next 12 months, effective September 24, 2026. The $10 million authorization represents approximately 5.73% of the company's current market capitalization of $174.42 million.
Baozun Inc. CEO Qiu Wenbin acquired a total of 13,900 American Depositary Shares (ADS) through open-market purchases on September 18 and September 21, 2026. These transactions were executed via JESFUND (SINGAPORE) PTE. LTD., a wholly owned entity of Qiu Wenbin. Following these acquisitions, the entity holds 1,666,772 ADS of Baozun.
Baozun Inc. (NASDAQ:BZUN) CEO Wenbin Qiu recently acquired 6,900 shares of the company's stock for $19,665, increasing his total ownership by 0.42% to 1,666,772 shares. This purchase is part of a series of five insider buys by Qiu in September. The company's stock opened at $2.93, with a market capitalization of approximately $170.3 million, and analysts currently have a consensus "Hold" rating with a $3.80 price target.
Baozun's CEO, Wenbin Qiu, recently purchased 7,000 shares of the company's stock for $20,160, increasing his stake by 0.42% to 1,659,872 shares. This purchase was one of several made by the CEO in September. The company's shares opened at $2.93, showing a 2.8% increase, and it reported recent quarterly revenue of $403.74 million with earnings of $0.19 per share.
Baozun CEO Vincent Wenbin Qiu increased his indirect stake by purchasing 14,400 American Depositary Shares (ADS) at prices ranging from $2.74 to $2.84 per ADS. This transaction, valued at $40,154, raised his indirect holdings via JESFUND (SINGAPORE) PTE. LTD. to 1,652,872 ADS. The information was originally published via EDGAR on September 18, 2026.
Baozun Inc.'s Chief Strategy Officer, Wu Junhua, has increased his stake in the company by purchasing 13,900 shares at $2.73 each. This transaction, executed on September 15, 2026, increased his total holdings to 281,170 shares, representing approximately 4.9% of his total shares held after the purchase. The acquisition demonstrates a strengthened personal ownership in the NASDAQ-listed company.
Baozun Inc.'s Chief Strategy Officer, Wu Junhua, purchased an additional 13,500 shares of the company's stock at $2.85 per share on September 2, 2026. This acquisition increased his total holdings to 267,270 shares. The transaction provides updated insider ownership details for investors.