Citizens, Inc. (CIA) is a prominent insurance holding company based in Austin, Texas that has been providing superior financial services since its establishment in 1969. Distinguished for its commitment to satisfying customer needs, the company operates through two primary business segments, namely life insurance and home service insurance, providing top-notch insurance solutions to millions of individuals and families across the United States and Puerto Rico.
The Life Insurance segment, comprising approximately 80% of its total revenues, primarily focuses on issuing ordinary whole life insurance and endowment policies across the U.S., Argentina, Brazil, and other foreign locales. It operates through its subsidiary, Security Plan Life Insurance Company, a leading provider in the Southeast, to provide simplified issue life insurance, health, and annuity products.
The Home Service segment offers final exit cost, pre-need, and burial policies, delivered and serviced by home service representatives, a tradition reflecting the deeply built-in personal approach of Citizens, Inc. This segment markets its services in Louisiana, Mississippi, Florida, Arkansas, and Alabama.
Throughout the years, Citizens, Inc. has been driven by its mission to offer financially sound insurance protection. To achieve this, the company applies a conservative investment approach, with most of its investable assets placed in investment-grade bonds. This strategy rallies against market volatility and safeguard policyholder obligations, solidifying CIA’s financial stability.
Citizens, Inc. strives to give shareholders an attractive return on investment, continuously seeking opportunities for organic growth and product innovations. Throughout its progressive journey, the company has consistently demonstrated its ability to adapt and revamp its operational procedures, thereby increasing its competitive edge within the complex insurance industry.
Popular for its rich blend of skills, experience, and leadership, the management team at Citizens, Inc., led by CEO and President, Gerald W. Shields, is a significant pillar of the company. This team is primarily dedicated to maintaining and enhancing the company's financial health and securing its robust market position.
Overall, Citizens, Inc.'s commitment to providing high-quality insurance services, backed by sound financial strategies, sets it apart in an ever-evolving industry. The company continues to expand its footprint internationally, ensuring its customers receive an outstanding level of service and expertise, which validates its status as a premier insurance provider.