Viant Technology Inc. is a leading people-based advertising software company, enabling marketers and their agencies to plan, execute, and measure their digital advertising investments. The company aims to democratize the digital advertising ecosystem by providing marketers with a viable and effective alternative to the industry's walled gardens.
Utilizing its self-service platform named “Adelphic,” Viant's technology allows advertisers to seamlessly plan, execute, and measure programmatic ad campaigns across various channels such as display, video, mobile, and TV. Adelphic illuminates the consumer journey across different platforms, delivering a comprehensive view of behavior trends for actionable insights.
Viant’s Data Lake, with over 250 million registered users in the U.S., provides an unparalleled view of the customer journey that is matched with real people, not just their devices, and this data is updated daily, providing real-time and accurate consumer insights. The Data Lake also houses one of the most diverse sets of data sources, including first-party data, third-party data, CRM data, point-of-sale data, and more.
Viant Technology Inc. is inherently unique because it belongs to the select group of Demand Side Platforms (DSP). DSP’s are an advertiser's gateway into programmatic buying, facilitating the purchase of digital ad inventory from multiple ad networks through one interface. They are software platforms that allow brands or agencies to purchase ads automatically and are critical in the paid media ecosystem.
Viant’s client base is diverse and includes marketing organizations and advertising agencies across several industries including retail, dining, travel, entertainment, and education, among others. The company is dedicated to providing a high level of campaign performance transparency, customer service, and advanced advertising solutions to its clients.
A major benefit of Viant's advertising platform is its deterministic approach, which allows marketers to reach specific individuals across all their devices with personalized advertising, measurement, and analytics. This ensures advertisers can target and measure their ads with precision and accuracy to optimize their advertising ROI.
The company was originally founded in 1999 by brothers Tim and Chris Vanderhook, along with Myspace co-founder, Brad Greenspan. Viant was initially a part of Interactive Media Holdings, a digital media holding company, but was later rebranded and launched as an independent company in 2014.
Viant Technology Inc. continues to leverage its strength in data analytics and technology to offer marketers a robust suite of tools for their digital advertising needs. The company's commitment to transforming the advertising landscape with its people-based precision marketing is evident in the value it consistently delivers to its clients. As the digital advertising space continues to evolve, Viant remains at the forefront, pushing the boundaries of what is possible.