DoubleVerify Holdings, Inc., popularly known as DV, is a leading SaaS (Software as a Service) company that provides digital media measurement and analytics to the global advertising industry. Founded in 2008, the New York-based firm has grown to become an authoritative figure in the industry, providing crucial solutions for advertisers in areas such as viewability, fraud prevention, brand safety, and suitability.
DV prides itself in providing an accurate measure of digital media quality, giving marketers and advertisers the ability to ensure their digital advertising efforts align with campaign expectations and projected outcomes. Their technology platform, which is fueled by complex algorithms and machine learning, offers precision and scale to verify 500 billion digital impressions per month. This provides advertisers with the certainty that their ads are seen by real people, in a safe and fitting context.
DoubleVerify operates under a mission to build a better industry, providing transparency, accountability, and performance. The company empowers and equipped marketers and advertisers with a specialized set of tools that allow them to maximize their digital investment and lead the advertising industry forward in terms of effectiveness, efficiency, safety, and quality.
Over the years, this digitally-driven company has established itself as a comprehensive global solution in addressing pertinent issues plaguing digital advertising. Their services range from media quality verification - ensuring advertisers get what they pay for, to digital performance optimization, ensuring ads perform as expected across platforms.
Additionally, DoubleVerify's proprietary technology and processes have led it to be recognized as a critical solution in combatting ad fraud - a significant problem in the digital advertising industry. DV's fraud lab, utilizing data from trillions of impressions to uncover new fraud schemes, has been instrumental in ensuring ads are seen by genuine users, minimizing the risk of wasted expenditure.
Aside from its operational headquarters in New York, DoubleVerify also has global offices in San Francisco, London, Berlin, Tel Aviv, Bangalore, and Singapore, underscoring its international presence. With its commitment to integrity and value delivery, DoubleVerify continues to pave the way for a safer, higher quality digital advertising industry, one data-driven solution at a time.