Five Below, Inc. (FIVE) is an American publicly held chain of specialty discount stores targeted at teens and pre-teens. The company was founded in 2002 by David Schlessinger, the founder of Zany Brainy, and Tom Vellios who was the former CEO of Zany Brainy. The name "Five Below" stems from the concept that all merchandise in the store is priced at $5 or less.
The company is headquartered in Philadelphia, Pennsylvania, and primarily operates across the Eastern, Southern, and Midwest regions of the United States. Five Below stores are typically located in strip malls as opposed to standalone locations. The business model is focused on offering a wide variety of merchandise including toys, beauty products, candy, snacks, home decor, school supplies, and electronics, all at extremely low prices.
Since its inception, Five Below has gradually grown its footprint across the country. As of 2021, the store boasts a network of over 1000 locations across 38 states. One of the major factors driving this rapid expansion has been the company's appeal to bargain-hunting teens and pre-teens, as they provide trendy, high-quality products at affordable prices. Yet, it is not just the young audience that finds Five Below appealing. The company’s selection of low-cost goods also attracts parents, young adults, and anyone searching for a good deal.
Over the years, Five Below has prioritized an omnichannel retail approach, updating its online presence and delivery capabilities while continuously expanding its brick-and-mortar stores. Their fun and dynamic store environment, combined with an ever-changing assortment of products, has made each Five Below store a favourite destination for customers.
Financially, Five Below has experienced steady growth and profitability. Despite temporary store closings during the COVID-19 pandemic, the company managed to maintain financial stability, bolstered by a surge in online sales.
In conclusion, Five Below, Inc. (FIVE) is a resilient company in the retail discount industry, known for its unique business strategy of selling trendy, high-quality products at very affordable price points. Its commitment to variety, quality, value, and fun has set it apart as a key player in targeted teen and pre-teen demographics and beyond.
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Crocs and its subsidiary Jibbitz are suing Five Below, alleging the discount retailer copied its famous clog design and infringed on patents for decorative shoe charms. Crocs claims Five Below's Juniors Charm Clog and related accessories are too similar to its Classic Clog, potentially misleading consumers. The lawsuit seeks unspecified damages, a permanent injunction, and the destruction of infringing inventory.
Crocs and its subsidiary Jibbitz Charms have filed a lawsuit against discount retailer Five Below, alleging that the company is selling knockoff versions of its famous foam clogs and infringing on patents for decorative charms. Crocs claims Five Below's $7 "Juniors Charm Clog" copies distinct elements of its Classic Clog, and that the continued sale of these products and charms infringes on their intellectual property. The lawsuit seeks unspecified damages and a permanent injunction, as Five Below continues to expand its operations nationwide.
Crocs has filed a lawsuit against discount retailer Five Below, accusing the company of selling knockoff versions of its signature foam clogs and Jibbitz charms. Crocs alleges that Five Below continued to sell these look-alike products even after being notified of trademark, patent, and intellectual property infringement. The lawsuit, filed in Colorado, seeks unspecified damages and a permanent injunction to stop Five Below from selling the infringing products, which are priced significantly lower than genuine Crocs.
Crocs has filed a lawsuit against Philadelphia-based discount retailer Five Below, alleging that the company knowingly sold knockoff versions of its signature foam clogs and Jibbitz charms. Crocs claims Five Below continued these sales even after being notified of trademark, patent, and intellectual property infringement. Crocs is seeking unspecified damages, including lost profits, and a permanent injunction to prevent Five Below from selling similar products.
Discount retailer Five Below has agreed to pay Michigan $179,500 following allegations of overcharging customers. The agreement with Attorney General Dana Nessel requires Five Below to improve employee training and ensure accurate pricing after state inspectors found numerous violations in 2025. The company will also undergo internal and independent audits to prevent future pricing discrepancies.