Gold.com, Inc. (NYSE: GOLD) is a precious metals company founded in 1965 by Steven C. Markoff, originally known as A-Mark Precious Metals. In December 2025, the company rebranded as Gold.com, Inc. and moved its listing from Nasdaq to the New York Stock Exchange under the ticker GOLD.
The business operates through three core segments. Wholesale Sales & Ancillary Services distributes gold, silver, platinum, and palladium in bars, coins, and other forms to mints, dealers, and institutions, alongside services such as secure handling, storage, and custom coin production. Direct-to-Consumer sells precious metals, rare coins, and collectibles directly to individual investors and collectors through a portfolio of branded websites and platforms. Secured Lending originates and acquires loans backed by bullion, numismatic coins, and other tangible collateral such as graded sports cards.
Gold.com has grown its consumer-facing footprint through a collection of well-known retail brands operating under one corporate umbrella, expanding its reach across bullion sales, rare coin dealing, and numismatics. The company has also pursued acquisitions of other precious metals and minting businesses over time, broadening its wholesale and manufacturing capabilities alongside its retail operations.
For investors, Gold.com offers indirect exposure to precious metals prices without holding the physical metal directly, since its wholesale and lending segments generate revenue tied to trading volumes, financing spreads, and metal price movements rather than metal ownership alone. This makes gold and silver price trends, along with investor demand for physical bullion, key inputs for any analysis of the company's earnings. Its diversified segment structure — spanning wholesale distribution, direct retail, and secured lending — also means its performance can behave differently than pure-play mining or metals-price-tracking instruments.
On this page you can track Gold.com's stock price, financial metrics, earnings reports, and technical analysis, alongside a comparison with other precious metals and alternative assets companies.
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Gold.com (NYSE:GOLD) Director Jeffrey Benjamin sold 7,067 shares of the company's stock for approximately $319,711. This transaction decreased his ownership by 2.35%, though he still retains 293,546 shares. The sale follows Gold.com's recent Q4 earnings miss, where it reported lower-than-expected EPS and revenue, though analysts maintain a "Moderate Buy" consensus rating with an average price target of $58.00.
Jeffrey Benjamin, a director at Gold.com (NYSE:GOLD), sold 13,952 shares of the company's stock for approximately $617,516, reducing his ownership by 4.75%. This transaction followed the company's recent Q4 earnings, which missed analyst expectations, reporting $0.41 EPS versus an anticipated $0.96 and revenues of $5.01 billion against $5.67 billion expected. Despite the director's sale and disappointing earnings, Gold.com's stock rose 2.1% to $44.71, and analysts maintain a "Moderate Buy" consensus rating with an average price target of $58.00.
Engineers Gate Manager LP significantly reduced its stake in Gold.com Inc. (NYSE:GOLD) by 65.2% in the second quarter, selling 49,427 shares. Despite weaker-than-expected Q4 earnings and recent insider selling, institutional investors still hold 62.85% of the company, and analysts maintain a "Moderate Buy" consensus rating with an average target price of $58.00. Gold.com also declared a special dividend of $0.20 per share.
Jeffrey D. Benjamin, a director at Gold.com, Inc. (NYSE:GOLD), sold a total of 22,625 common stock shares through three transactions on September 16 and 17, 2026. These shares were held indirectly via the Jeffrey D. Benjamin 2012 Family Trust at weighted average prices ranging from approximately $47.07 to $48.25 per share. Post-sale, Benjamin still holds a significant number of shares both indirectly through trusts and directly.
Gold.com (NYSE:GOLD) experienced a 5.7% drop in its stock price after multiple directors sold a combined 23,625 shares. The insider selling occurred alongside weaker-than-expected Q4 earnings, where the company missed EPS and revenue estimates, though it did declare a special dividend. Despite recent downgrades from some analysts, the stock maintains a "Moderate Buy" consensus rating with an average price target of $58.00.
An insider at Gold.com, Inc. (GOLD) recently sold shares valued at $1,079,238, as detailed in a new SEC filing. This transaction follows other recent corporate announcements from Gold.com, including management and CFO changes, and several other insider share sales. The company has also announced dividend declarations and reported its Q4 2026 earnings.
Gold.com Inc. (NYSE:GOLD) has received a consensus "Moderate Buy" rating from six brokerages, with an average 12-month price target of $58.00, significantly above its current trading price of $46.92. The company recently reported Q4 EPS of $0.41 and revenue of $5.01 billion, both missing analyst expectations, but also declared a special dividend of $0.20 per share. Insider trading activity was mixed, with a major shareholder buying 100,000 shares and a director selling 1,500 shares, while institutional investors hold a substantial 62.85% of the stock.
Gold.com Inc. (NYSE:GOLD) announced a $0.20 special dividend, payable on September 28, 2026, to shareholders of record as of September 16, 2026. The company recently reported Q4 EPS of $0.41, missing analyst estimates of $0.96, and revenue of $5.01 billion, which also fell short of the $5.67 billion forecast. Despite recent downgrades, analysts maintain a "Moderate Buy" consensus rating with an average price target of $58.00.
Gold.com (NYSE:GOLD) shares increased by 6.5% to $48.88, despite significantly lower trading volume. Analysts hold a "Moderate Buy" consensus with an average price target of $58, even though the company missed recent earnings and revenue expectations. The company also announced a special dividend, and insider activity showed mixed signals with a major shareholder buying and the COO selling shares.