Gold.com, Inc. (NYSE: GOLD) is a precious metals company founded in 1965 by Steven C. Markoff, originally known as A-Mark Precious Metals. In December 2025, the company rebranded as Gold.com, Inc. and moved its listing from Nasdaq to the New York Stock Exchange under the ticker GOLD.
The business operates through three core segments. Wholesale Sales & Ancillary Services distributes gold, silver, platinum, and palladium in bars, coins, and other forms to mints, dealers, and institutions, alongside services such as secure handling, storage, and custom coin production. Direct-to-Consumer sells precious metals, rare coins, and collectibles directly to individual investors and collectors through a portfolio of branded websites and platforms. Secured Lending originates and acquires loans backed by bullion, numismatic coins, and other tangible collateral such as graded sports cards.
Gold.com has grown its consumer-facing footprint through a collection of well-known retail brands operating under one corporate umbrella, expanding its reach across bullion sales, rare coin dealing, and numismatics. The company has also pursued acquisitions of other precious metals and minting businesses over time, broadening its wholesale and manufacturing capabilities alongside its retail operations.
For investors, Gold.com offers indirect exposure to precious metals prices without holding the physical metal directly, since its wholesale and lending segments generate revenue tied to trading volumes, financing spreads, and metal price movements rather than metal ownership alone. This makes gold and silver price trends, along with investor demand for physical bullion, key inputs for any analysis of the company's earnings. Its diversified segment structure — spanning wholesale distribution, direct retail, and secured lending — also means its performance can behave differently than pure-play mining or metals-price-tracking instruments.
On this page you can track Gold.com's stock price, financial metrics, earnings reports, and technical analysis, alongside a comparison with other precious metals and alternative assets companies.