Hasbro, Inc. (NASDAQ: HAS) is a leading multinational toy and board game company headquartered in Pawtucket, Rhode Island. Founded in 1923 by three Hassenfeld brothers, Hasbro has grown into a worldwide brand that has established its presence in numerous countries. Originally a small firm selling textile remnants, the company later diversified into manufacturing pencil cases and school supplies in the mid-20th century, before transitioning into the toy industry.
Today, Hasbro is famous for being the creator of some of the world's most celebrated and iconic toys and games, including Monopoly, Transformers, Nerf, My Little Pony, Twister, Power Rangers, and more. The company's products and services are marketed and sold to customers in approximately 190 countries and territories around the globe. Over the years, many of its products have become an integral part of popular culture, with characters from their brands featuring in movies, TV shows, and digital games.
Aside from its most famous toy lines, Hasbro also owns the rights to several well-established board game brands through a subsidiary, Wizards of the Coast, a publisher of fantasy and science fiction themed board games and collectible card games like Magic: The Gathering and Dungeons & Dragons.
In the 21st century, Hasbro has extended its business well beyond physical toys and games. The company has embraced the digital age and developed a significant presence in the online gaming and digital entertainment sector. It has also made inroads into the film and television industry, creating Hasbro Studios (now Allspark), a film and television production company, to develop and produce television programming and films based on its brands.
Hasbro's business strategy follows a 'Brand Blueprint' which aims to orchestrate the power of their brands across multiple platforms and mediums – including digital gaming, television, film, and consumer products. The company's ability to adapt and innovate, while also preserving the timeless appeal of its brands, has armed Hasbro with a unique competitive advantage in an ever-changing marketplace.
Responsible for childhood memories for many around the globe, Hasbro’s unwavering commitment to creating engaging play experiences, coupled with their brand versatility and expansive product portfolio, has helped them maintain their position as one of the world’s leading toy companies.
With a strong financial performance, a robust portfolio of brands, and an innovative approach towards the future of play, Hasbro is poised to continue its leadership in the global toy and game industry. More than just a toy company, Hasbro is a global play and entertainment leader that brings joy to children and families around the world.
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Hasbro CFO Gina Goetter sold 2,840 shares of the company on November 10, 2026, bringing her total ownership to 69,737 shares. This transaction is part of a broader trend of insider selling at Hasbro over the past year, with 17 insider sells and no buys. Despite the insider selling, guru ownership data shows more institutional investors adding to their positions than trimming.
Hasbro's CFO, Gina Goetter, sold 2,840 shares of the company's stock for $343,753.60, reducing her stake by 3.91% through a pre-arranged trading plan. This transaction occurred after Hasbro reported strong quarterly earnings, beating analyst expectations for both EPS and revenue, and announced a quarterly dividend of $0.70 per share. The stock has seen significant institutional investment, with hedge funds and other investors owning 91.83% of the company.
Lucasfilm and Disney have announced a global year-long celebration throughout 2027 to commemorate the 50th anniversary of 'Star Wars'. The celebration will include a landmark theatrical rerelease of the original 1977 film, the highly anticipated second season of "Ahsoka," the debut of the new film "Star Wars: Starfighter," dedicated fan events, new merchandise, and reimagined Disney Parks and Cruise Line offerings. Highlights include "Star Wars in Concert: The Skywalker Saga" at the Hollywood Bowl, a new documentary "The Hero Awakens" on Disney+, and an interactive exhibition "Star Wars: The Experience" at The Franklin Institute.
Hasbro's EVP & CFO, Gina M Goetter, sold 2,840 shares of HAS stock for approximately $344,000 at an average price of $121.04 per share. This transaction was executed on November 10, 2026, under a Rule 10b5-1 trading plan adopted on August 3, 2026. Following this sale, Goetter's direct holdings in Hasbro Inc. amount to 69,737 shares.
Disney is gearing up for a year-long celebration of "Star Wars" 50th anniversary in 2027, featuring new merchandise, immersive experiences, and theatrical releases. The original 1977 film will return to theaters in a newly restored IMAX version, while partners like Lego, Hasbro, and Adidas will release commemorative collections. The festivities also include an 18,000-square-foot exhibition and the release of a new standalone film, "Star Wars: Starfighter."
The McDonald's x Pokémon collaboration is now live, bringing back the Pokémon Happy Meal with 15 collectible toys and 15 trading cards. Fans can find characters like Pikachu, Eevee, and Charmander in mini-boxes designed to resemble McDonald's cartons, alongside two randomized cards (including seven foil cards) in each meal. This rollout marks the first time since 2018 that customers will receive a genuine 3D collectible toy with playable cards, available for a limited time in participating restaurants worldwide with staggered release dates.
Zacks Research has issued a positive forecast for Hasbro's Q4 2026 earnings, raising its EPS estimate to $1.52 and maintaining a "Strong Buy" rating. This follows Hasbro's recent earnings beat, where the company reported $2.90 EPS and $1.60 billion in revenue, exceeding analyst expectations. The overall analyst sentiment for Hasbro remains "Moderate Buy" with an average price target of $114.93, and the company also declared a quarterly dividend of $0.70 per share.
Hasbro's Sixth Wall Studio has partnered with Cambridge-based Dynamic Creatures to transform characters into robots. The collaboration combines Sixth Wall Studio's character direction with Dynamic Creatures' robotics expertise, with the first product reveal anticipated in the second quarter of next year. The partnership has been in development for several months, involving Roberta Thomson, CEO of Hasbro's Sixth Wall Studio, and Marc Theermann, co-founder and CEO of Dynamic Creatures.
Hasbro's Sixth Wall Studio is collaborating with Dynamic Creatures to develop interactive character robots for physical guest experiences at venues like theme parks, resorts, and hotels. The partnership will integrate Sixth Wall’s CharacterOS platform and Behavioral Licensing framework with Dynamic Creatures’ expressive mobile robots, allowing licensed characters to engage with guests through movement, conversation, and personalized interactions. This initiative aims to create authentic and memorable ongoing relationships between fans and their favorite fictional characters.