Harley-Davidson Inc (HOG)

Sep 25, 2026

Harley-Davidson has significantly upgraded its entire 2026 Softail lineup by including the full Rider Safety Enhancements suite, which was previously reserved for higher-end models. This means all Softail models now feature lean-sensitive ABS, traction control, drag-torque slip control, and a tire pressure monitoring system, along with a Milwaukee-Eight 117 engine offered in three different tunes. While this marks a major shift towards modernity, Harley-Davidson also introduced the Deadwood and Solo Trim packages to visually appeal to traditionalists and offer more affordable entry points.

Sep 22, 2026

Bank of America Corp DE has made a new investment of $45.06 million in Harley-Davidson, Inc., acquiring 1.84 million shares. Other institutional investors like BlackRock and Donald Smith & Co. also established new positions, bringing institutional ownership to 85.1%. Despite a consensus "Hold" rating from analysts, Harley-Davidson exceeded earnings and revenue expectations, and insiders, including the CEO, have recently purchased company stock.

Sep 21, 2026

Harley-Davidson has repeatedly become a target for retaliatory tariffs from foreign governments, such as the European Union and Canada, whenever the U.S. imposes new tariffs. This trend continued recently when Canada levied a 50% import duty on Harley-Davidson products in response to heightened U.S. tariffs. The company's high-profile American status makes it a convenient symbol for tariff payback.

Sep 20, 2026

A Harley-Davidson dealership in Rockford, Illinois, Kegel Harley-Davidson, has been officially recognized as the oldest continuously operating Harley-Davidson dealership in the world. This recognition comes after the dealership discovered historical documentation proving its opening date as August 9, 1909, settling a long-standing contention with another dealership. Bill Davidson, great-grandson of the original William Davidson, announced this news in Milwaukee at a celebratory event.

Sep 19, 2026

Matt Ryan, Chief Marketing and Technology Officer at Harley-Davidson, Inc., discusses how AI will reshape the industry over the next three years, focusing on enhancing customer experience rather than replacing human connection. He highlights AI's role in improving manufacturing quality, streamlining operations for employees and dealers, and creating engaging experiences like animating historical archives at the Harley-Davidson Museum. Ryan emphasizes that AI's success will be measured by its ability to deepen relationships and enrich experiences, rather than just automation.

Sep 19, 2026

Harley-Davidson and Realtree have launched their second limited-edition apparel and accessories collection, blending iconic camouflage with signature moto styles. The collection, designed for riders and hunters, includes cargo pants, vests, and hoodies, expanding on their shared themes of freedom and adventure. It is now available online and at participating dealerships, celebrating both brands' heritage and outdoor lifestyle.

Sep 18, 2026

WINTON GROUP Ltd significantly reduced its stake in Harley-Davidson, Inc. (NYSE:HOG) by 84.2% in the second quarter, selling over 70,000 shares. Despite this, institutional investors collectively own a substantial 85.1% of the company's stock. Harley-Davidson exceeded its quarterly earnings and revenue expectations, reporting $0.75 EPS and $1.23 billion in revenue, and also declared a quarterly dividend of $0.1875.

Sep 18, 2026

Harley-Davidson, Inc. (NYSE:HOG) has received a consensus "Hold" rating from analysts, with an average 12-month price target of $27.44, slightly above its current share price of $26.53. The company recently surpassed quarterly earnings estimates, reporting $0.75 EPS against a $0.65 estimate, although revenue saw a 5.9% year-over-year decline. Harley-Davidson also declared a quarterly dividend of $0.1875, and recent insider activity showed net positive sentiment, including a significant purchase by CEO Artie Starrs.

Sep 17, 2026

Kegel Harley-Davidson in Rockford, Illinois, has been recognized as the world's oldest Harley-Davidson dealership after newly discovered historical records confirmed its start date as August 9, 1909. This discovery resolves a long-standing question about the dealership's history and distinguishes it from A.D. Farrow Harley-Davidson, previously known as "America's Oldest Harley Dealer." The Kegel family has continuously operated the business since its inception, making it the oldest family-owned Harley-Davidson dealership as well.

Sep 15, 2026

Engineers Gate Manager LP significantly increased its stake in Harley-Davidson, Inc. (NYSE:HOG) by 294.6% in the second quarter, bringing its total holdings to 99,046 shares. Institutional investors and hedge funds now collectively own 85.1% of the company's stock. Despite mixed analyst ratings, with an average "Hold" and price target of $27.44, the company reported strong quarterly EPS of $0.75, surpassing consensus estimates.