Formed in 1999, Perion Network Ltd. (PERI) is a publicly-listed technology company specialized in consumer applications and digital advertising. Headquartered in Holon, Israel, the multinational corporation also has offices in New York, San Francisco, Seattle, London, Paris and Germany. Perion has been listed on the NASDAQ and Tel Aviv Stock Exchange since 2006.
The company’s product portfolio is divided into two main sectors: Search Advertising and Social Advertising. Within Search Advertising, Perion excels at delivering high-quality online traffic primarily to advertisers from the search engine marketing industry through applications bundled with relevant software products. The focus of their Social Advertising segment is on offering an advanced AI-powered social advertising platform to brands, agencies and performance marketers.
Two of Perion’s most well-known product offerings are CodeFuel and Undertone. CodeFuel, a search technology platform, helps publishers monetize through various digital products such as websites, search engines, toolbars, mobile applications, content recommendation, etc. Undertone, on the other hand, is a cross-platform Synchronized Digital Branding solution, which focuses on delivering immersive creative experiences and impactful results across screens to create memorable ad experiences.
Over the years, Perion has grown organically and through strategic acquisitions, such as the shopping app and website GrowMobile in 2014, the digital ad company Undertone in 2015, and the content monetization company Content IQ in 2020.
The company has been widely recognized for its innovative products and solutions. For instance, in March 2021, Perion was named to Fast Company's prestigious annual list of the World's Most Innovative Companies for 2021.
Despite the uncertainties brought by the COVID-19 pandemic, Perion was able to maintain a solid financial performance in 2020, reflecting the company's flexibility and adaptability to market changes. Today, Perion's vision is to be the world’s leading tech-driven media company, delivering superior performance and establishing long-lasting connections between brands and their customers, with a commitment to innovation and customer satisfaction.