PROG Holdings Inc., also known and traded as PRG, is a renowned financial and leasing services company that operates on a nationwide scale in the United States. Since their inception, they have been committed to providing top-tier, flexible lease purchase solutions to a wide range of quality, brand-name services and goods spanning multiple industries. These industries predominantly include electronics, appliances, computers, furniture, and numerous other accessories.
PROG Holdings, Inc. was formerly known as Aaron's Holdings Company, Inc. before undergoing a successful rebranding in December 2020. The move stemmed from a strategic initiative geared towards focusing exclusively on their thriving lease-to-own operations. This transition led to the emergence of a standalone parent company for its progressive leasing businesses, leading to the birth of PROG Holdings.
Among PROG Holdings' most common segments is the Progressive Leasing platform, which primarily offers virtual lease-to-own programs through national retail merchants. This platform has grown remarkably over the years, and it epitomizes their commitment to financial inclusion. Another of their subsidiaries, Vive Financial, offers a myriad of second-look credit products. PROG Holdings prides themselves on powering commerce for those who may not otherwise have financing options, evident in their motto of “making dreams a reality”.
To achieve its mission, PROG Holdings, Inc. operates a cloud-based, digital decision making interface, designed to process transactions seamlessly while securing sensitive customer data. This distinct strategy has made it a preferred option for a substantial clientele base seeking reliable and convenient solutions, hence reinforcing their position in the volatile and highly competitive market.
With corporate headquarters located in Salt Lake City, Utah, PROG Holdings is guided by a team of dedicated, skilled, and highly experienced professionals who are committed to propelling the company towards achieving its operational and financial objectives.
Publicly traded on the New York Stock Exchange under the ticker PRG, PROG Holdings, Inc. continues to demonstrate a steadfast commitment to delivering consistently high-performance levels. They've built their reputation by employing a customer-centric approach, thereby curating a massive customer base that continues to grow each day. As PROG Holdings, Inc. moves towards the future, the company remains focused on innovating, evolving and ultimately forging new paths towards achieving their overarching objectives within the finance and leasing industry.