The RealReal, Inc. (Nasdaq: REAL) operates the world's largest online marketplace for authenticated luxury resale goods. Incorporated in 2011 and headquartered in San Francisco, the company lets consignors sell pre-owned luxury items across categories such as women's and men's fashion, jewelry, and watches, covering brands like Cartier, Chanel, Gucci, Hermès, and Rolex, through its website, mobile app, and a small network of physical stores.
Authentication is central to The RealReal's business model: every item sold on the platform goes through an in-house verification process before listing, which is meant to build buyer trust in a secondhand luxury market where counterfeiting is a persistent risk. This authentication infrastructure, along with logistics and photography operations built around processing consigned goods at scale, represents a significant part of the company's operating costs and a key differentiator from more general resale marketplaces.
The company's growth is closely tied to gross merchandise value (GMV), the total value of goods sold through the platform, as well as the number of active buyers and consignors and the average order value. Because The RealReal takes a commission on consigned sales rather than owning inventory outright, its revenue model resembles a marketplace or commission-based business more than a traditional retailer, which is an important distinction in any analysis of its margins and unit economics.
The broader case for luxury resale ties into sustainability trends and shifting consumer attitudes toward secondhand goods, alongside the health of the overall luxury spending environment, since consignors and buyers are both influenced by discretionary income and luxury demand cycles.
On this page you can track The RealReal's stock price, financial metrics, earnings reports, and technical analysis, alongside a comparison with other online marketplace and resale companies.
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The RealReal, Inc. (NASDAQ:REAL) has received a "Moderate Buy" consensus rating from brokerages, with six out of nine analysts recommending a buy. The average 12-month price target is set at $17.75. The company recently surpassed earnings expectations, reporting a $0.01 loss per share against an anticipated $0.02 loss, and revenue of $192.57 million, a 16.6% year-over-year increase.
The RealReal (NASDAQ: REAL) is expanding its physical retail presence by opening a new store in Glendale, California, on October 1st. This move aims to capitalize on the growing demand for vintage items, particularly among Gen Z and Millennial consumers, who are increasingly interested in pre-owned luxury goods. While the company faces risks associated with physical expansion costs and recent financial losses, institutional sentiment remains strong, with a significant number of hedge funds holding positions in the company.
Deutsche Bank AG has acquired 117,620 shares of The RealReal, Inc. (NASDAQ:REAL) for approximately $1.39 million, as part of broader institutional investment, with collective ownership now at 64.73%. The RealReal recently surpassed earnings expectations, reporting an adjusted loss of $0.01 per share against an anticipated $0.02 loss, and revenue of $192.57 million. Despite a "Moderate Buy" consensus from analysts with an average price target of $17.75, company insiders have sold approximately $1.9 million worth of shares in the past three months.
BlackRock Inc. has acquired a significant new position in The RealReal, Inc. (NASDAQ:REAL) during the second quarter, purchasing 11.4 million shares valued at approximately $134.5 million, giving them a 9.47% stake. This move comes as institutional investors collectively own 64.73% of the company, and analysts maintain a "Moderate Buy" consensus rating with a $17.75 price target. Despite recent insider selling, RealReal reported better-than-expected quarterly results, with a $0.01 per-share loss against expectations of $0.02 and a 16.6% year-over-year revenue increase to $192.57 million.
Fund 1 Investments LLC has taken a new position in The RealReal, Inc. (NASDAQ:REAL), acquiring 142,618 shares valued at approximately $1.68 million. This investment contributes to the 64.73% institutional ownership of the company. Despite positive analyst sentiment and strong quarterly revenue growth, recent insider selling has been observed.
Ieq Capital LLC has acquired a new stake of 100,904 shares, valued at $1.19 million, in The RealReal, Inc. during the second quarter. Despite this new investment and other institutional holdings, the stock remains volatile, and insiders have recently sold a significant number of shares. Analysts currently rate RealReal as a "Moderate Buy" with a consensus price target of $17.75.
PDT Partners LLC recently invested approximately $1.57 million in The RealReal, Inc. by purchasing 133,473 shares. Despite insider selling activity totaling $1.9 million over the past 90 days and the company still being unprofitable, The RealReal reported a 16.6% year-over-year revenue increase and beat analyst EPS estimates. Analysts currently hold a "Moderate Buy" consensus rating with an average price target of $17.75, significantly above its recent trading price of $10.93.
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Luke Thomas Friang, Chief Product & Tech Officer at TheRealReal, Inc. (NASDAQ:REAL), reported automatic stock sales totaling 22,028 shares on August 21, 2026. These sales, executed at $10.98 per share, were made to cover tax withholding obligations associated with the vesting of an equity award. Following these transactions, Friang's direct beneficial ownership in the company stands at 508,648 common stock shares.