Real Brokerage Inc., also known as REAX, is a progressive real estate brokerage firm renowned for its innovative use of technology. Founded in 2014 by high-tech veterans Tamir Poleg and Gal Weiss, REAX leverages cloud-based technology to provide real estate professionals with a more efficient, flexible and profitable way to work. The company’s primary product, an application-based platform called Real, allows agents to run their entire business from their smartphones, eliminating the need for a traditional brick and mortar office.
The company initially launched in New York and has expanded its operations to various states in the U.S. REAX primarily targets independent and modern real estate experts who prefer flexibility and technology-driven efficiency, offering them a platform to collaborate, share insights and grow their businesses. With its expanding network of professionals, Real Brokerage Inc. is modernizing and invigorating the real estate sector.
One of the key aspects that set REAX apart is their business model. Instead of taking a sizeable cut from their agents' commission, the company gives 85% of it straight to the agent, keeping a comparatively small share for itself. Furthermore, REAX rewards agents with equity in the company, fostering a sense of loyalty and shared interest in the business’s growth and success.
By taking a digital-first approach, REAX is able to reduce the overhead expenses typically associated with running a real estate brokerage, such as office rent and administrative staff, and pass these savings on to their agents. This, coupled with their practice of giving most of the commission earnings back to the agent, makes REAX an attractive option for real estate professionals.
Having been listed on the NASDAQ stock exchange in June 2020, Real Brokerage Inc. is steadily gaining recognition within investment circles. The company continues to expand its footprint and improve its platform, with a focus on creating a supportive, empowering environment for its agents. The success of this business model is reflected in the consistent increase in the number of agents opting to associate with REAX.
In a rapidly evolving digital landscape, REAX represents the future of real estate – an industry that will continue to rely more heavily on cloud-based technology solutions. The nimble, tech-centric and agent-friendly approach of Real Brokerage Inc. makes it a pioneer in driving the transformation of the real estate industry in the digital age.
Income statement
Balance sheet statement
Cash flow statement
Current assets / Current liabilities
Equity / Debt / Cash
Dividends
Clayton Coastal Group, founded in 2024 by Matt Clayton, has affiliated with The Real Brokerage Inc., bringing 37 Florida-based agents. The move is expected to help Clayton Coastal expand into New York City and leverage Real's national platform. The group primarily serves buyers relocating to Florida, snowbirds, and second-home buyers, and anticipates closing almost $300 million in transactions this year.
Shares of iHeartMedia, Charter, Sonos, Compass, and The Real Brokerage traded down due to rising Treasury yields and higher interest rates, which are intensifying worries over household finances and discretionary consumption. This economic climate is squeezing household budgets, leading consumers to prioritize essential purchases and impacting revenue growth for consumer-facing companies. The Real Brokerage specifically experienced volatility, with a significant drop linked to RE/MAX shareholders opting for cash in a recent merger, causing proration.
Real REMAX Group Inc. (NASDAQ: REAX) experienced a significant stock decline, with shares down over 30% in the past month and 61.84% over the past year, reflecting investor fears about AI-driven market changes impacting its business model. The company was highlighted in Wasatch Global Investors' Q2 2026 investor letter as a short position contributor to their fund's performance. Despite its presence in hedge fund portfolios, Wasatch believes other AI stocks offer better upside potential and lower risk.
Clayton Coastal Group, led by real estate entrepreneur Matt Clayton, has joined The Real Brokerage Inc., bringing 37 agents and nearly $300 million in annual sales volume. The move expands Real's presence in Florida and facilitates Clayton Coastal Group's expansion into all five boroughs of New York. Matt Clayton, known for leveraging social media to connect with out-of-town buyers and second-home owners, aims to build a national real estate business with Real's platform.
Fresno-based mega team Tafoya Real Estate, recognized in the 2026 RealTrends Verified rankings, has moved from The Real Brokerage to eXp Realty. The team, which produced $87.92 million on 172 sides in 2024 and 2025, expects the majority of its 37 agents to transition soon. This strategic move aims to leverage eXp's platform and revenue-share model for long-term growth and agent development.
BTIG has adjusted its target price for THE REAL BROKERAGE INC. (REAX.O) to $35 from $4.25. This change reflects a 1-for-10 reverse stock split recently undertaken by the company. The adjustment ensures that the target price accurately reflects the new share structure.
The acquisition of Re/Max by The Real Brokerage has officially closed, leading to the resignation of Re/Max's CEO and other executives. This move will result in the relocation of Re/Max's headquarters away from Denver. The change marks a significant shift for the real estate company.