Scotts Miracle-Gro Co (SMG) is a global consumer lawn and garden business with a comprehensive portfolio of products. Its headquarters are in Marysville, Ohio, United States. Founded in 1868, the company has over 150 years of providing dedicated and innovative products designed to help gardeners of all types grow beautiful, healthy gardens and landscapes.
SMG operates through three segments - U.S. Consumer, Hawthorne, and Other. The U.S. Consumer segment consists of consumer lawn and garden products, including the flagship Miracle-Gro brand, one of the most recognized in the gardening industry. Products in this segment range from lawn fertilizers and plant foods to pest control solutions and grass seed. Scotts Miracle-Gro Co has typified the "do-it-yourself" ethos of American homeowners.
The Hawthorne segment comprises indoor, urban, and hydroponic horticulture products, focusing on the emerging and fast-growing sector of indoor and urban gardening, designed for those who want to grow their greens, herbs, or other plants indoors.
Moreover, Scotts Miracle-Gro has continuously pursued a strategy of growth through acquisitions to diversify its product lines and bolster its place in the market. Companies such as Rod McLellan Co., Ortho, RoundUp, and Sunlight Supply Inc. are among prominent acquisitions by SMG, offering a valuable addition to the company's stock.
A notable aspect of Scotts Miracle-Gro is its commitment to sustainability. SMG instituted the Miracle-Gro Twelve Indoor Growing System, designed to enable indoor gardening year-round. It is a water-based, hydroponic systems that reduce the need for pesticides or herbicides because it can be used indoors.
In addition to being an industry leader, Scotts Miracle-Gro is also a good corporate citizen. The company runs the Scotts Miracle-Gro Foundation dedicated to inspiring and facilitating garden and greenspace development across the U.S. It also supports environmental sustainability and promotes children's gardening education.
With stock traded on the New York Stock Exchange under the ticker SMG, Scotts Miracle-Gro Co remains an integral player in the industry. As a company cherishing a two-century-old legacy, SMG is a testament to longevity, adaptability, and constant innovation, contributing significantly to the global gardening and landscaping industry.
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Mark J. Scheiwer, CFO of Scotts Miracle-Gro Co (NYSE: SMG), acquired 11.983 phantom stock units at $62.59 each on August 26, 2026. This transaction, disclosed in a Form 4 filing, increases his direct holdings to 1,420.587 phantom stock units. These units are payable in cash upon the termination of his employment.
This article provides a stock forecast for Scotts Miracle-Gro Company (SMG), detailing that its shares fell due to guidance below consensus. Despite this, Morningstar is maintaining its valuation for the company, which is the largest supplier of home lawn and gardening products in the US.
Scotts Miracle-Gro, a leading company in the US consumer lawn and gardening market, is positioned for long-term growth. The company provides a wide range of products for lawncare and gardening. This report highlights their business strategy and outlook, despite recent news of the CEO stepping down and earnings guidance falling below consensus expectations.
Scotts Miracle-Gro (SMG) stock has experienced a 54.4% decline over the past five years, despite a 13.6% gain year-to-date. A Discounted Cash Flow (DCF) model suggests the stock is currently undervalued by about 17.3%, trading at a discount to its intrinsic value of $81.68 per share. However, its P/E ratio of 19.1x is broadly in line with its modeled fair P/E of 18.7x, indicating a mixed valuation picture where the market shows more caution on future cash generation than the DCF model.