The E.W. Scripps Company (SSP) is a one-of-a-kind American broadcasting company with a storied legacy and a commitment to local storytelling which is unmatched. Founded in 1878 by Edward Willis "E.W." Scripps and his sister, Ellen Browning Scripps, the company has since grown into a diversified powerhouse with a presence in multiple media sectors.
Scripps is headquartered in Cincinnati, Ohio, USA, and operates television stations across the country. They own 60 television stations in 42 markets, making it one of the nation's largest independent TV station owners. These stations cover a range of networks including ABC, NBC, CBS, Fox and CW. However, Scripps' media reach extends beyond just TV stations. The company also has businesses in radio broadcasting, podcasts, syndicated TV shows, and digital media outlets, solidifying its presence in virtually all corners of the contemporary media landscape.
One of the key pillars of Scripps' strategy is a focus on local media. The company believes in the power of local storytelling and sees local media as a way to build community connection and trust. Each of the historically low-political-ad spending television markets they serve, from the largest like Detroit's to the smallest like Alaska's, they aim to connect with audiences in a way that's meaningful and relevant to their day-to-day lives.
Scripps also prides itself on being a pioneer in creating innovative, audience-focused content. This is seen in their Newsy cable network, which aims to deliver 'news with the why,' breaking down complex issues with context and clarity. Likewise, their streaming news network Court TV provides gavel-to-gavel coverage of the most compelling trials across the country.
In recent years, Scripps has shown a commitment to digital growth, seizing opportunities to expand into new media formats and platforms. This includes its acquisition of podcast company Stitcher in 2016, and later selling it to SiriusXM, highlighting the company's ability to successfully navigate digital media's transformative landscape.
Furthermore, the company has a strong commitment to social responsibility. In line with E.W. Scripps' philosophy, "Give light and the people will find their own way," the company acts as a public steward with critical obligations to all their stakeholders. Under its charitable arm, the Scripps Howard Foundation, Scripps donates millions annually to causes that support journalism education, improve childhood literacy, and enrich lives in the communities they serve.
In conclusion, the E.W. Scripps Company is much more than a broadcasting company. It's a diversified media conglomerate with a proud legacy, a firm commitment to local storytelling, and an evolving strategy designed to thrive in the digital age. It is a company that stays true to its roots, while continuously looking forward to the future of media.