Oct 31, 2026
‘Enchanting’: why foreign tourists are clamouring to visit Chinese farms
Chinese travel agencies are seeing a surge in requests from foreign tourists who want to visit ordinary village farms and participate in harvest activities. This trend is so prevalent that companies like China Highlights are now incorporating farm tours into their itineraries for groups returning from famous scenic locations. The article highlights the growing appeal of China's agricultural sites as a tourist attraction.
Company relevance
90.56%
Company sentiment
Somewhat-Bullish
Overall sentiment
Somewhat-Bullish
Oct 27, 2026
Three in Four Travellers Say Sustainability Matters as Trip.com Launches My Travel Impact to Help Turn Intent into Action
Trip.com Group's 2026 Sustainable Travel Consumer Report reveals that 75.4% of travelers prioritize sustainability in their travel decisions, with 56.8% actively choosing sustainable options. To facilitate this, Trip.com has introduced "My Travel Impact," a new app feature consolidating certified sustainable hotel stays and estimated emissions savings from flights and rail into a single dashboard. The report highlights that while environmental responsibility and preserving destinations motivate travelers, higher prices and inconvenience remain barriers, prompting Trip.com to make sustainable choices more accessible.
Company relevance
98.28%
Company sentiment
Bullish
Overall sentiment
Somewhat-Bullish