Under Armour Inc C (UA) is a leading American sports and casual apparel manufacturer known for its high-performance products. Incorporated in 1996 by founder and CEO Kevin Plank, the company is headquartered in Baltimore, Maryland, USA.
Under Armour began its journey with a simple plan—to produce a superior T-shirt that could provide compression and wicked perspiration off the skin rather than absorb it. This idea rapidly took off, bringing about a revolution in the sportswear industry. Over the years, the company has grown exponentially and has diversified its product offerings from T-shirts to a range of apparel including hoodies, pants, socks, shoes, and accessories. It has earned a reputation for producing innovative and technologically advanced products designed to enhance sportspersons' performance in various sports such as football, basketball, running and more.
Under Armour also has a significant presence in the digital health and fitness space through its Connected Fitness platform that includes a suite of applications: UA Record, MyFitnessPal, MapMyRun and Endomondo. These apps are designed to support and motivate users in reaching their health and fitness goals.
Under Armour's market presence extends beyond the United States. It has established itself in international markets, including Europe, Middle East, Africa, Asia-Pacific and Latin America. The company's products are sold through various channels, including wholesale, retail stores and online.
UA has faced some inevitable ups and downs over the years. Challenges, such as the COVID-19 pandemic, have impacted the company’s sales and operations. Nonetheless, Under Armour has demonstrated resilience by adapting to changing market circumstances, focusing on digital transformation, cutting costs, and streamlining operations.
Under Armour’s mission, "to make all athletes better through passion, design and the relentless pursuit of innovation," underscores the heart of the company. This mantra reflects in the company’s core values, which include: innovation, product quality, entrepreneurship, teamwork, and community. The company consistently invests in research and development, seeking to bring remarkable innovation to the sportswear market.
Today, Under Armour Inc. continues to be a key player in the global sportswear industry, driven by the relentless pursuit of performance-enhancing sports apparel, footwear, and accessories. Its commitment to innovation, quality and durability has strengthened its relationship with athletes of all levels around the world, making it a brand admired and sought after by those seeking to elevate their performance. Despite day-to-day fluctuations in the stock market, UA is seen as a valuable asset in the long term, positing strong future growth prospects.