WisdomTree Investments, Inc., is an innovative asset management company based in New York City. The company was founded in 1985 as an index provider and was later on transformed into one of America’s largest Exchange Traded Funds (ETF) sponsors. The ticker symbol for WisdomTree Investments on NASDAQ is WETF.
The company has revolutionized the ETF industry with the introduction of its proprietary index methodology. This unique approach to index investing could be considered as what set WisdomTree apart from its competitors. Unlike traditional asset managers, WisdomTree's methodology weights securities in their ETFs based on fundamentals like dividends or earnings, rather than market capitalization. This means that their ETFs do not simply mimic a benchmark but are designed to outperform it.
WisdomTree is known for its relentless commitment to delivering innovative and intelligent investment solutions. With its smarter indexing philosophy, the company empowers investors to diversify their portfolios across asset classes globally. As of June 2021, WisdomTree managed over $74 billion in ETF assets under management, distributed globally through various asset classes including equity, currency, fixed income and commodities.
Apart from the United States, WisdomTree has expanded its operations in Europe and Canada. It also has a strong focus on digital assets and has made aggressive moves into the cryptocurrency market. In 2020, the company launched the world’s first physically-backed Bitcoin ETP, extending their revolutionary asset management approach to the rapidly growing digital asset sector.
In addition to its innovation-led ETF strategy, WisdomTree is also committed to delivering superior client servicing. The firm’s commitment to its clientele is reflected in the comprehensive research and education they provide. They emphasize investor education and provide investors with a wealth of knowledge in the form of articles, podcasts and webinars to stay updated with market trends and inform their investment decisions.
WisdomTree's focus on innovative, intelligent solutions that meet the needs of investors, its commitment to customer service, and unique indexing philosophy, all contributes to its renowned standing in the finance industry. It is this novel approach and invitee capabilities that keep WisdomTree at the forefront of the global asset management industry. Despite its successes, WisdomTree thrives to continuously improve, innovate and expand, thus attesting to their motto of always striving to be 'WisdomTree Intelligent'.