Zeta Global Holdings Corp (ZETA)

Zeta Global Holdings Corp., more commonly known as Zeta, is a data-driven marketing technology company that leverages proprietary data, advanced analytics, and machine learning in its customer lifecycle marketing (CLM) platform to help clients design, automate and optimize targeted, personalized customer experiences that drive customer acquisition, retention and growth.

Founded in 2007 by David A. Steinberg and John Sculley, former CEO of Apple Inc., Zeta is headquartered in New York City, with numerous locations around the world. This digital innovator has quickly grown into a global leader providing valuable insights and actionable strategies to some of the world's leading brands.

Zeta's comprehensive suite of marketing solutions and technologies target the entire customer journey, from initial engagement with brands through to maintaining long-term relationships. It facilitates complete marketing management, enabling businesses to make informed decisions and fostering deep, meaningful connections with their consumers.

The company exhibits a multi-channel marketing prowess, executing strategies across various channels including email, social media, mobile, web, direct mail, and more. This helps to ensure the message reaches the customer wherever they happen to be. Their comprehensive solutions include access to a data cloud boasting millions of permission-based identities, equipping their clients with access to potential customers on a scale unmatched in the industry.

Zeta operates on three fundamental pillars – data, technology and services. Its proprietary data engine manages a staggering volume of over 2.4 billion identities, giving Zeta the power to cohesively knit together fragmented customer experiences and fill in gaps in customer journey understanding, while its AI engine enables real-time decision making and personalization.

The company operates on a unique software-as-a-service (SaaS) payment model with an engagement-based pricing model, focusing on long-term relationships with its clients. Zeta boasts an enviable roster of clients from varying sectors including retail, financial services, travel, and telecommunications to name a few.

In April 2021, Zeta Global Holdings Corp. made its debut publicly on the New York Stock Exchange under the ticker symbol "ZETA". The public offering underlined its determination and potential for expansion, driving the continuous cycle of innovation and development for which it is already well admired.

On an ending note, it is safe to mention that Zeta Global Holdings Corp. continues to trailblaze through the marketing technology industry, reinforcing its position among the greats and reiterating its commitment to data-driven, personalized customer experiences is at the core of everything it does.