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Clear Channel Outdoor Holdings Inc (CCO)

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Clear Channel gains first OOH integration in LiveRamp cross-media tool
Sep 24, 2026

Clear Channel gains first OOH integration in LiveRamp cross-media tool

Clear Channel Outdoor has integrated its RADAR data platform with LiveRamp's Cross-Media Intelligence and TransUnion's marketing mix modeling and multi-touch attribution products. This integration allows out-of-home (OOH) exposure data to be measured alongside other digital channels, addressing the historical challenge of OOH being underrepresented in cross-media measurement frameworks. The move aims to provide marketers with a more comprehensive understanding of OOH's contribution to campaign performance and inform future media allocation decisions.
Company relevance
96.73%
Company sentiment
Bullish
Overall sentiment
Somewhat-Bullish