Taboola (TBLA) is a global leader in the world of digital marketing and content discovery, transforming the way people get information online. Founded in 2007 by Adam Singolda, the company proudly holds the title of the world's largest content recommendation platform, serving more than 450 billion recommendations to 1.4 billion unique visitors every month on some of the web’s most innovative publisher sites.
Today, its software platform acts as a bridge between digital properties, advertisers, and publishers, playing an integral role in the advertising technology ("adtech") industry's value chain. The company has built a wealth of expertise and a sophisticated data-driven engine to predict what people may like before they even know it exists. This technology connects users everywhere with interesting, relevant content from advertisers, helping businesses boost engagement and monetize their sites, while giving users a personalized online experience.
Taboola has since evolved into an extensive platform where publishers can monetize content and advertisers can reach audiences. It has partnerships with thousands of premier digital properties and powers content recommendations for some of the largest websites in the world, including NBC News, USA Today, Business Insider, and The Weather Channel. These partnerships are driven by Taboola's technology that uses artificial intelligence algorithms to analyze internet users' habits, thus predicting what kind of content may interest them next.
The company is headquartered in New York City, with additional offices spanning the globe, such as Tel Aviv, London, and Bangkok. Over the years, Taboola has accomplished significant milestones and received numerous awards in recognition of its innovative work in the adtech industry.
In a world where digital content consumption continually evolves, Taboola continuously seeks to enhance and innovate their services. The company's mission is to ensure "Content You May Like" evolves into messages of local discovery, personal growth, professional development, and social change. It looks forward to further driving its vision of connecting people with content they may like but didn’t know about, all to help people discover products or services that may genuinely be of interest to them. Thus, Taboola is a testament to the transformative power of technology in shaping the future of content discovery in the digital landscape.