
Oct 27, 2026
Taboola's First Full Quarter Without Explore More Tests Its Profit-Over-Revenue Pivot
Taboola is entering its third-quarter report with a strategy to prioritize profit over revenue, expecting a shrinking top line but better economics. The company cut its full-year revenue outlook while raising forecasts for ex-TAC gross profit and adjusted EBITDA, arguing that losing low-quality supply and a Google product would lead to a healthier, higher-margin business. This quarter is the first full period to assess if this strategy holds, with Wall Street bracing for a revenue contraction but expecting higher earnings per share due to mix, cost discipline, and an aggressive buyback program.
Company relevance
100.00%
Company sentiment
Somewhat-Bearish
Overall sentiment
Somewhat-Bearish